Not likes. Not reach for its own sake. Conversations with people who want to buy. I make the ads, run them, and cut the ones that don't pay for themselves.
Dlatot Magen, a family security-door business in central Israel. July to October 2026.
What's working, what's burning money, and what to switch off this week. Or a clean setup if you're starting from zero.
A pack of video and static ads cut from phone videos you already have. Real jobs beat stock photos every time.
Same offer, written natively for each audience. Not translated, rewritten.
Click-to-chat campaigns, so a lead is a real conversation on your phone, not a form nobody answers.
New ideas go in, losers come out. Budget follows the ads that bring chats, not the ones that look nice.
What you spent, how many chats it brought, what each one cost, and what I'm changing next. One page.
Your offer, your prices, your customers, and what you've tried before.
Whatever is on your phone from real jobs. I turn it into a first pack of ads.
Campaigns go out in Hebrew and Russian, pointed straight at WhatsApp.
Every week the data decides. The winners get the budget.
Cost per WhatsApp chat for each ad in the October pack for Dlatot Magen. Shorter bar, cheaper lead.
6 to 15 October 2026. The biggest spenders, plus the two ads we cut.
The ad that simply listed everything included in the price beat every clever idea.
A static before-and-after photo cost ₪29.8 a chat. The real-footage videos stayed around ₪9 to ₪11.
The Russian before-and-after ad brought the cheapest chats with real volume.
315 of 353 chats came from Facebook, at ₪12.7 each, against ₪15.4 on Instagram.
You can start small and grow with the results. For reference, Dlatot Magen spends about ₪150 a day and gets around 12 WhatsApp chats a day.
Yes. Script, editing, captions and the Hebrew and Russian versions. You send phone videos from your work; I turn them into ads.
Because people answer WhatsApp. A chat is a real person asking a real question, and you can reply in seconds from your phone.
The first conversations usually come in the first days. Finding the ads that bring cheap, steady leads takes a few weeks of testing.
That's the idea. SEO, email, social, video and the website, all from one person. See everything I do →
